Marketing Genius

Winter does take its toll on our hands, doesn't it?

I was discussing this with my brother this week, and he suggested his favorite hand cream, the unfortunately-named Hand Relief.

Congratulations to the marketing department at Aveda for devising a product name that makes dry skin care sound dirty.

Bravo!

2 comments:

Kevin said...

You know, if it wasn't such awesome lotion I probably wouldn't buy it because of the name. Of course, when the Aveda girl put some on me after the hand massage, I didn't know what it was called. And now I'm hooked: hooked on Hand Relief. 8)

Addie said...

Wow...you made it sound even worse! Looks like you made it to Charlotte; hope you were able to catch a nap.

A